Companies which use social media services such as TikTok; media outlets that offer versions of their news on the Internet; polarization and the goal of positioning ideas; we talk to two experts in communication, social media, democracy and politics. Pablo Cateriano (Peru), Communication graduate, journalist and CEO of Métrica, is the author of El arte de ser y parecer: Cómo construir y cuidar la reputación empresarial, a guide about the importance of reputation and public relations in corporate communication, based on his vast experience and with reference to successful cases. Gonzalo Zegarra (Peru) is a lawyer, former editor of Semana Económica and member of prominent press boards. In his book La democracia del click y del TikTok he covers the challenges of social media to politics, highlighting both their capacity to democratise public voices as well as their potential for creating intolerance and polarisation. These two experts will talk to Mabel Cáceres.
