Graduate in Communication Sciences from Lima University, he studied Law and Politics at the same institution. Studied under the 14th Latin American Graduate Programme (PGLA) of the University of Navarre in Spain. CEO's Management Programme at Northwestern University. He was Dean and lecturer with the Faculty of Communication Science and Technology at the University of San Ignacio de Loyola. He worked as a reporter and editor with the Sunday supplement of the newspaper La Prensa; was founding editor of the supplement Deporte Total of the newspaper El Comercio; General Editor and founder of the magazine Cosas; and Information Manager at América Televisión, where he worked for 16 years hosting and directing the main newscast. Jerusalem Journalism Award in 1999. He has been Associate Director of Chirinos, Salinas & Cateriano, a communications consultancy, for almost a decade. Member of the advisory board of Crea+ Peru since 2012. Partner, CEO and founder of Métrica Comunicación since May 2010. Since July 2017 partner and CEO of Métrica. He leads communication projects for some of Peru’s most important companies. Author of the book El arte de ser y parecer. Cómo construir y cuidar la reputación empresarial.