From individual event sponsorship to global strategic partnership, there are many interesting opportunities to reach the festival’s remarkable audiences.
"Hay Festival is a wonder. As a sponsorship opportunity delivers on all fronts: engaged audiences, cultural relevance, and a reach far beyond its green fields" – Maurice Saatchi
“Hay is a crucible for progressive thinking and action. This is a fascinating, opinion-shaping event and audience, that I look forward to every year.” – Juliet Davenport, CEO, Good Energy – Venue & Series Partners
We work with our partners to tailor and profile each sponsorship in the most effective ways, and to communicate the intent and impact of the relationships through branding, media campaign and client management at Hay.
We treasure our sponsors and have won an unprecedented number of awards from Arts & Business over the last 30 years.
“We think that Hay is one of the UK’s great cultural institutions.” – David Landsman, Executive Director, Tata Group – Global Education Partners
Reasons to sponsor Hay Festival
“We see a strong similarity between those who attend literary festivals and those who invest in investment trusts such as the ones we manage.” – Michelle McLeod, Baillie Gifford – Venue Sponsor
Sponsors and partners work closely with the festival team to select, from the festival programme, speakers who fit well with a sponsors brand values. e.g. Nobel Series, British Council Series, Baillie Gifford International Writers Series, Woodland Trust Series.
Work with the festival to develop projects for specific audiences or subject areas.
Venue sponsorship gives very high brand awareness and integration through programme listings, on site branding, ticketing and maps: e.g. Tata Tent, Baillie Gifford Stage, Good Energy Stage, Starlight Stage, Friends Café, Festival Bar, Food Hall, The Summer House, Compass.
Full page £3,500 + VAT
Half page £1,750 + VAT
Quarter page £875 + VAT
Banner adverts positioned on high traffic pages of the website. 30 day campaign £1,000 + VAT
Hayfestival.org web traffic reaches over 1/2 Million globally top ten countries: UK, Colombia, USA, Mexico, Spain, Peru, India, Denmark, Germany, Canada
Reach the festival audiences in their seats with on screen advertising in performance venues. Price on application.
A limited number of individual marquee units start from w3m x d6m and cost £6,500 + vat for the full eleven day duration of the festival. Other bespoke spaces are also available.
Bonne Maman, Tetley Tea, Hannibal Brown Wines, Highland Park, Fullers, Alpro Soya, Google, Eat Natural, Davidstow.
PROMOTION, SALES AND SUBSCRIPTIONS
Serious Readers, The TLS, International New York Times, Woodland Trust, Prospect Magazine, Greenpeace AGA, iBooks, Good Energy, London Library, National Trust.