Within the framework of the first Hay Forum Panama, we begin a series of events on cultural management that will take place at different Hay festivals around the world, supported by CAF. At this inaugural event, the participants will talk to the International Director of the Hay Festival, Cristina Fuentes La Roche, about their internationally renowned and innovative projects in the industry. With Orit Btesh (Panama) of the bookshop El hombre de la Mancha and the Panama Book Fair; Keyes (KC) Hardin (United States) of the La Manzana project; and Velia Vidal (Colombia), founder and creator of Motete.