No profession is neutral and that of bookseller certainly is not, given its place as a curator and intermediary between publishers and the readers who visit bookshops. With their extensive cultural programmes, focussed around the book, bookshops participate decisively in the life of citizens, as a necessary niche in the book ecosystem. Nacho Borraz (La Central, Barcelona-Madrid), Lalo Pessoa (Cafebrería Pessoa, Querétaro) and Verónica Mendoza (Carlos Fuentes bookshop, Guadalajara) in conversation with Francisco Carrillo.