Founder of educational and cultural institutions such as the Centre for Indigenous Arts, the NEMI Foundation, and the Central Association for Cultural Intelligence of Tajin, Salomon Bazbaz Lapidus focuses his efforts on the protection of traditional Veracruzian culture through the creation of festivals with international scope, such as the Augustin Lara
International Festival, Route of Fire, and Tajin Lives. Salomon seeks the preservation and dissemination of indigenous identity, with a particular focus on the Totonac culture, basing his work on promoting its social, cultural and tourism development. He was recently awarded for his work with an Honourable Mention in the 2013 Ibero Social Commitment
Award by the Ibero-American University, and with the Miguel Aleman Valdes Prize for Tourism Excellence, for his work on the growing Cumbre Tajin Festival. His cultural work is further highlighted in his writing, which has been published in various journals, in addition to his work as a documentary film-maker for national and international television.