Businesswoman and co-founder or founder of agencies and consulting firms specializing in sports marketing. Graduate of the Tecnológico de Monterrey, Leon campus, the Universidad Austral de Chile, and the School of Business and Administration of Strasbourg, France. She studied a degree in Business Creation and Development and has a speciality in Commercial Engineering and Business in Europe. She has lectured in Entrepreneurship at the ITESM University in Leon, and at the Mexico City campus of AMERIKE. She is the founder and director of the Happy Colors Social Project to benefit different social causes such as the Leon Muscular Dystrophy Association. She has experience negotiating with Fortune 500 automotive industry companies worldwide. She is currently an advisor to the Peruvian Olympic Committee in the commercial and marketing branch and is also an advisor and manager of 15 of the most outstanding Mexican Olympic athletes of recent times (Alexa Moreno, Donovan Carrillo and Jessy Salazar, among others). In addition, she is a sports marketing strategy advisor to over a dozen national and international companies.