(Buenos Aires, Argentina, 1972) He obtained his PhD in Neuroscience in New York and was a researcher in Paris before returning to Argentina. He is a world leader in the neuroscience of decision-making, neuroscience and education, and the neuroscience of human communication. He was one of the Directors of the Human Brain Project, the world's largest effort to understand and model the human brain. He has worked with magicians, chefs, chess players, musicians, and visual artists to link neuroscience knowledge to different aspects of human culture. He has also developed an extensive career in scientific communication that includes programmes on the main radio stations and television channels in Argentina, and hundreds of articles published around the world. With Penguin Random House he has published La vida secreta de la mente. Nuestro cerebro cuando decidimos, sentimos y pensamos; The Power of Words. How to Speak, Listen and Think Better; and Artificial. La nueva inteligencia y el contorno de lo humano.