Gianella Carvajal Soto (November, 1980). Communications and Politics graduate. She has a Master's degree in Senior Management from ESADE. Gianella Carvajal has more than 10 years of experience in the media and is a specialist in digital media marketing. She has worked at the Reforma newspaper, created the branded content sales team for Forbes México and took sales growth in innovative platforms such as Pictoline to double digits. She is currently the Sales VP of Capital Digital (Sopitas, Chilango, Pictoline, Unocero, DeMemoria, Travesías and Local). Her job is to build content-based products that create value for readers, brands and the outlet in which they are published.