Founding partner of the Tridente business accelerator. He currently chairs the Alliance for the Strategic Value of Brands and is a member of the Citizen Council of UAM Radio. Former partner and vice-president of Lexia Insights & Solutions. He was the president of AMAI and deputy chair of the IAB Guidelines and Best Practices Committee. He serves as a member of the Effie® Awards Council and on the Communication Council's Campaigns Commission. Doctor in Journalism and Communication Sciences from the Autonomous University of Barcelona, where he was awarded a special award for his research contributions. Social Communications graduate from UAM-X, he won the university’s Medal for Merit. He has also done a Master’s in Communication at the UIA. Specialist in qualitative methodology, he has designed, coordinated and executed research projects for 23 years in various fields. He is a speaker at LATAM Advertising Week and Advertising Week New York.