Pamela Zúñiga (Mexico) is an art historian and museologist, a graduate of the Claustro de Sor Juana University in Mexico and the Reinwardt Academy in the Netherlands. As a cultural manager, she has carried out various projects in Spain, the Netherlands, the United Kingdom and Mexico. She is currently the Director of Arts and Creative Economy at the British Council Mexico, where she manages a portfolio of projects focused on social inclusion, innovation and the creative economy. Passionate about design, museums and literature, in 2018 she created the Elipsis project in Mexico in collaboration with Hay Festival Queretaro, and since then has been promoting the careers of the new literary and publishing generation in Mexico.