Economist, co-owner of two bookstores and promoter of Bookshop.org in Spain. Bookshop.org is a local initiative. In each country a local company has been created, organized on the basis of a team that knows the culture and the bookselling industry. Its objective is to cover maintenance costs and offer a technology that allows bookstores to personalize their space on Bookshop.org, make lists with their book recommendations that they can also share on social media, while offering consumers an extensive catalogue of books available and a fun and easy shopping experience with a very swift book delivery service (in 24 hours). Bookshop.org technology has been funded by the good results of the model in the United States and the United Kingdom, which have 1,500 member bookstores, sales of more than 65 million Euros and a 16 million Euro turnover for local bookshops. To date, more than 250 local bookshops from all over Spain have joined the platform.