Alfredo Di Stéfano is one of the few people in footballing history who have embodied so many of the positive aspects of the game – be it as a player, a manager or as a member of various international sports associations and clubs. Sports experts pay tribute to ‘the blonde arrow’ in this event: former football player and coach Jorge Valdano, Óscar Campillo, Director of MARCA, journalist Santiago Segurola and sports marketing expert Eduardo Fernández-Cantelli.