A special opportunity to find out about the working model of the Hay Festival with Cristina Fuentes La Roche, OBE, International Director of the Hay Festival, where she has been working since 2005. She founded and has been running the Hay Festival Cartagena de Indias and Segovia since 2006, the Hay Festival Mexico since 2010 and the Hay Festival Arequipa since 2015. She has directed specific projects for the promotion of new authors, such as: Bogota39 (2007 and 2017), Beirut39 (2010), Africa39 (2014) and Aarhus39 (2018). She has worked for Canning House, the Latin American forum in London that promotes cultural exchange among the UK, Latin America and Spain. She was in London for five years at Arts and Business, an organisation that builds alliances between the private sector and the field of culture. She studied Business and Administration at the Autonomous University of Madrid and has a Master’s in Cultural Management from Birkbeck College, London.