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Sally Helgesen in conversation with Vera Bercovitz and Stephen Adamson

Female Motivation

Segovia 2024, 

Women must keep fighting to achieve the transformation that unlocks the power of the present and prepares for the future. This is true despite the fact that women bring enormous potential to their work environment and an exceptional capacity for motivation. However, that alone is still not enough for them to achieve full inclusion and professional equality.

Sally Helgesen will delve into this topic with Stephen Adamson, academic director of IE Business School and Vera Bercovitz, editor-in-chief of Forbes Women magazine, after working for other publications as S Moda, Yo Dona, Vanitatis, El País Gente, Harper’s Bazaar or Icon. Helgesen has been named by Forbes as the world's foremost expert on women's leadership. She is an internationally best-selling author of books on leadership, and member of the Thinkers50 Hall of Fame. Among the books she has written are How Women Rise (where she includes her now famous "12 Habits Holding You Back"), Rising Together, The Female Vision and The Female Advantage.

There will be a book signing at the end of the event in the room next to the entrance of IE University

With simultaneous translation from English to Spanish