The founding Editor-in-chief of WIRED’s UK edition travels the globe in search of the most exciting and pioneering start-ups building the future, meeting ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies think they can innovate through jargon; with talk of change agents and co-creation gurus, ideas portals and webinars, paradigm shifts and pilgrimages to Silicon Valley. It’s mostly pointless innovation theatre – corporate nonsense that has little to do with delivering real change. But during this quest he’s also discovered some genuinely exciting and transformative approaches to innovation, often in places you might least expect…
