The arts as a competitive industry that contributes to the development of a country’s economy; literature, visual arts, music and film thought as lucrative, creative and employment-generating activities. The so-called “orange economy” has been identified as one of the areas to be developed within Colombia, a very culturally-rich country with a full calendar of activities such as festivals and art and literature fairs. Two experts in linking creativity and business talk about the orange economy and its possibilities: Eugenio García (Chile), creative director who created the legendary “No” campaign in Chile, which was pivotal in the democratic transition after the dictatorship of Augusto Pinochet; and Nir Hindi (Israel), founder of The Artian, a consulting company joining creativity and business, with a training programme based on the renaissance model created for companies and cultural ventures. They will talk with the vice minister of culture David Melo

Simultaneous English to Spanish translation available

Supported by the Embassy of Israel and PROCOLOMBIA