Elvis & Kresse was founded after co-owner Kresse Wesling fell in love with a fire hose. When she found out that the London Fire Brigade threw tons of damaged fire hoses into landfill, she knew there must be a use for them. From bags and belts, purses to phone covers, the business now creates lifestyle accessories by re-engineering seemingly useless waste. It has seen phenomenal growth, saving tonnes of waste from landfill and opening outlets in ten countries.