Hay Festival Segovia 2020 Tickets

We are thrilled to announce the 2020 programme for Hay Festival Segovia. This year, our events taking place in the IE University will be streamed live. Please see individual events for more details on how to tune in.

For booking enquiries please email boxoffice@hayfestival.org

We can't wait to welcome you, in whatever form you choose to join us. For information on how the events will run in keeping with distancing practices please visit our FAQ page.

The event times shown are in Central European Summer Time (UTC+2).

View the Juan Bravo Theatre seating plan.

Event 10

Emilio Gil: pointers from a pioneer of graphic design in Spain

How to Communicate a Museum

Venue: Biblioteca Pública de Segovia
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Emilio Gil is one of the pioneers of graphic design in Spain whose awards include the Gold Medal for Merit in Fine Arts. He offers a master class on a topic close to his heart: How to communicate a museum. As a case study he will review the communications efforts of the Prado Museum, an endeavour that his design studio has managed since 2015.

Trained at the School of Visual Arts in New York and at Central St. Martins in London, Gil has taught at various universities and curated outstanding exhibitions such as Signs of the Century. One Hundred Years of Graphic Design in Spain, held at the Reina Sofía in the year 2000. His studio, founded in 1980, was one of the pioneering Spanish companies in design, institutional communication, and creation and development of corporate visual identity programmes.

Event in Spanish
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Emilio Gil: pointers from a pioneer of graphic design in Spain

Event 11

Almudena Grandes in conversation with Ana Gavín

In the gloom of Franco’s insane asylums

Venue: Teatro Juan Bravo
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By the time Almudena Grandes published Inés y la alegría in 2010, she was already a well-established and renowned author, and probably did not suspect that the series in which she portrays the life of Spanish postwar society and the hardest times of Franco's regime would flourish as it did. Her latest novel, La madre de Frankenstein, is the fifth of the Episodios de una Guerra Interminable (Episodes of a Never-ending War) series for which she received the National Prize for Narrative for the preceding instalment Los pacientes del señor García (The Patients of Mr García). In this latest episode, Grandes revisits the insane asylums of the Fifties in Spain setting the story in the mental sanatorium of Ciempozuelos. She delves into the life of Aurora Rodríguez – a strange character who raised her daughter to become a superwoman and when she was about to make it, she killed her. Spaniards learned about the case in Fernando Fernán Gómez’s film ‘Mi hija Hildegart’, but the author focuses on the mother’s strange personality in a narrative that also looks into the difficult relationship of a couple in the midst of NationalCatholicism. Grandes has written 13 novels, seven of which have been adapted for the screen. Her work has been translated into more that 20 languages and she has garnered multiple awards, among them the Elena Poniatowska Spanish-American Novel Prize and the Sor Juana Inés de la Cruz. She has a regular column in El País.

She speaks with Ana Gavín, Director of Editorial Affairs for Grupo Planeta.

Photography of Ana Gavín: © Ricardo Martín, courtesy of Grupo Planeta

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Event 13

Marta Williams in conversation with Benjamín Rosado

Leadership in Times of Crisis

Venue: Biblioteca Pública de Segovia
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In times of crisis such as the world is facing, the issue of leadership is of vital importance. Training leaders able to carry out projects that improve the conditions of life in society is more vital than ever. What should the bases of leadership be and who should train the future leaders are matters that universities and business schools question. Marta Williams introduced coaching in Spain and is an expert in leadership. She states that “a leader is not born, but is made” and has more than quarter of a century of experience helping young professionals reach their true potential. Although she started out in journalism as the correspondent for ABC News, she became interested in the potential of a discipline that hitherto had scarcely been developed in Spain. She teaches in various executive advisory programmes.

Marta Williams speaks with Benjamín Rosado, journalist from El Mundo, and collaborator of magazines such as Esquire, Harper’s Bazzar and Scherzo.

Event in Spanish
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