Segovia 2019

In our increasingly polarised society, the debate on the effects of generative AI on culture was bound to be argued in extreme terms, and so it is. The debate ranges from panic at the unbounded usurpation of content to enthusiasm for the development of a technology that expands the boundaries of art. Months after the irruption of the game-changing language processing tools, such as ChatGPT, it is time to address the issue by laying out contrasting opinions, but, more importantly, through the sharing of real experiences in the fields of music, art, literature and the management of cultural festivals themselves. The writer Lorenzo Silva, Ricard Robles, founder and co-director of the Sónar festival; Daniel Fernández, editor of Edhasa, columnist for La Vanguardia and president of the Royal Board of Trustees of the National Library of Spain; and Sheila Cremaschi, international cultural manager and director of Hay Festival España, will speak on the subject. The debate will be moderated by Miquel Molina, deputy director of La Vanguardia, essayist and novelist.

Event in Spanish

Culture has always been a driving force for social change, defending legacies a memories as our common heritage. At the same time, it generates identities that can serve to promote interculturality. Social achievements always come from cultural shifts and movements. Sonia Mulero and Jaime de los Santos will talk about the transformative power of culture.

Mulero, director of the Banco Sabadell Foundation, was named in 2019's Top 100 Women Leaders in the tertiary sector in Spain. She is a midwife in Concomitentes, member of the board of Fundaciones por la Ciencia (FECYT) and member of the board of #FundacionesPorElClima of the AEF. Strategic Management and Social Leadership Program at IESE, Financial and Tax Postgraduate at EADA, Psychology UOC. Higher degree Nursing. Extensive experience in the management of non-profit entities in projects related to the training of talent that promote creativity and innovation. Fulfilling the purpose of connecting, accompanying and transforming organizations and people through shared experiences and networking. She was General Director of Fundación Inlea (CSR OF Inlea Corporation, linked to Cisco Systems) and Assistant to Management at CIDOB.

De los Santos is a politician, historian and writer. He was Minister of Culture for the Madrid Region. He is a regular columnist for El Confidencial, and he published his first novel, Si te digo que lo hice, in 2022.

At the end of the event, Jaime de los Santos will sign copies of her books at the book stall on Calle Real.

Event in Spanish

Does digital cultural content in Spanish travel? This is the theme presented by Acción Cultural Española (AC/E) in the Focus of the AC/E Digital Culture Annual Report (AC/E Yearbook of Digital Culture 2023). Thanks to an exhaustive study, it presents the panorama of digital cultural content in Spanish; the most popular topics, its export to other markets and its transformation into other formats: including music, books, audiobooks, films, TV series, podcasts, video games, and plays.

The AC/E Digital Culture Yearbook is the result of internal reflection begun in 2013 by Acción Cultural Española on how to incorporate the digital dimension into its objectives and support the digitisation of the cultural sector. The publication reflects the impact that the internet is having on our society; books that become films, podcasts that become books, video games that emerge as TV series. In this session, which will be attended by podcaster Molo Cebrían, —the creator of the most listened to psychology podcast in Spanish in the world, Entiende tu mente—, will analyse how the contents of the cultural industries are transformed into multiple formats and travel around the world. The event will be moderated by Javier Celaya.

Event in Spanish